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CEMIG COMMUNICATION POLICY WITH THE COMMUNITY

 
1.  INTRODUCTION
 
1.1.  Cemig’s Communication Policy with the Community sets forth guidelines that conduct its communication strategy in relationship initiatives with communities in which it operates.
 
1.2.  This policy is part of the compilation of communication strategies adopted by Companhia Energética de Minas Gerais - Cemig and the company’s Communication Plan, and are thus submitted to the Superintendent for Corporate Communication (CC).
 
1.3.  It is an instrument that reaffirms the Company's commitment to management transparency, making public the assumptions and fundaments that guide the definition of strategies and communication practices, and details the principles that guide decisions regarding communication initiatives in Community Relations.

2. OBJECTIVES

2.1.  Cemig Communication Policy with the Community aims to establish guidelines and criteria for business decisions involving disclosure of initiatives implemented in communities where the Company operates and to ensure that these are understood by the public to which it relates: government and Electrical Investor sector officials, customers and consumers, scientific community, suppliers and service providers, internal audience (employees) and society and communities and the media.

3.  PRINCIPLES GOVERNING CEMIG’S COMMUNICATION DECISIONS
 
Principle 1

Cemig communication strategy and the actions with communities are guided by policies, Company values and principles.
Means that:
 
a) the communication of relationship projects with communities must ensure integrity, ethics, wealth, social responsibility and translate enthusiasm with work, design and stimulate the entrepreneurial spirit advocated by the Company.
 
Principle 2
Cemig supports its decisions on relationship communication actions with the community in structured processes of local or sectoral / thematic diagnostic and seeks to deeply understand the reality with which it proposes to work.
Means that:
 
a) Cemig conducts research to understand the communication challenges and priorities of the territory where it proposes to act;
 
b) Cemig conducts research to identify the community perception about the project implemented and the company brand;
 
c) Cemig seeks to understand the communication challenges and priorities of the sector / thematic area with which the communication action with the community is bound;
 
d) Cemig seeks information about the population in order to comprehend their desires and expectations.
 
Principle 3
 
Cemig communicates and discloses that environmental care and preservation are forms used by the Company to approach the communities. Means that:
 
a) Cemig communicates and disseminates projects aiming environmental preservation or restoration and seeks to make society aware of the need of environmental care;
 
b) Cemig concerns with the quality of the information it produces, making use of the communication opportunities to transmit values and practices that contribute to the guidance of sustainability, human rights and environmental preservation awareness;
 
c) Cemig has specific Instruction Services to rule procedures and communication linked to social and environmental negotiations and initiatives, reflected in IS-48 – Social and Environmental Negotiations in Cemig.
 
Principle 4
 
Cemig considers issues related to energy access and consumption as relevant communication convergence of its actions with the community.
Means that:
 
a) Cemig develops communication actions to promote efficient energy use in its relationship actions with the community;
 
b) Cemig works to communicate that the low-income population can have access to regular power supply and to the benefits of regular service for population living standards;
 
c) Cemig works to communicate that low-income population can benefit of social tariff incentives, in order to have access to regular energy consumption and, thus strengthening citizenship conditions.
 
Principle 5
 
Cemig makes use of communication strategies for relationship actions with the community to reiterate its commitment to local development, with sustainability and with corporate citizenship exercise, believing that this is a way to contribute to the development and quality of life in communities where it operates.
Means that:
 
a) the relationship strategies and actions with the community relations are an instrument for the exercise of Cemig corporate social responsibility, and the Company discloses its initiatives in the area;
 
b) Cemig uses communication strategies to develop educational and community safety relationship programs, and any other program in which the Company interference in the communities in the surroundings of its operations is appropriate;
 
c) Cemig’s communication actions carry messages of credibility, competence, respect for community and social commitment.
 
Principle 6 
 
Cemig values the establishment of inter-sectoral and inter-organization partnerships to enhance the results and range of initiatives that it implements and emphasizes such issue in the communication and publicizing relationship action with the community. Means that:
 
a) Cemig discloses who are the partners that represent civil society, private sector and public sector in its relationship initiatives with the community;
 
b) Cemig believes that working in partnership with other actors, the results of their initiatives have greater social impact and contribute more effectively to the development of communities and local sustainability;
 
c) Cemig works in conjunction with the municipal administration, public institutions and community leaders, aiming their mediation with the community through information and clarification;
 
d) Cemig’s communication supports the content production for projects, and contributes, through knowledge exchange, to strengthening the communities where it operates.
 
Principle 7
 
Cemig is a joint venture that has as shareholders investors of the private and public sectors, the latter represented by the Government of the State of Minas Gerais and considers and values issues that are aligned with public policy in communication and disclosing of its relationship initiatives with the community. Means that:
 
a) Cemig’s communication of relationship actions with the community considers and acts in accordance with public policies established by the Government applicable to the energy sector and also in areas where it operates or invests, contributing to economic and social development, including culture, sports, environment, etc.
 
b) Cemig’s brand is applied along with the State of Minas Gerais’ brand in all communication material signed by the Company, except in periods preceding elections, following the provisions of law regulating the government and public institutions communication during this period.
 
Principle 8
 
Cemig Communication acts in synergy with technical areas in structuring communication and publicizing relationship initiatives with the community.
 
Means that:
a) the communication of relationship projects and initiatives with the community is based on technical and accurate information;
 
b) the involvement and partnership of Cemig’s several technical areas with the Company’s Communication Department in the structuring of content is one of the pillars to ensure the quality of information produced and the adequacy of language to the beneficiary public.
 
Principle 9
 
Cemig guarantees the proper information classification and treatment throughout its life cycle.
Means that:
 
a) Cemig effectively practices the rules and procedures defined in Communication Instruction IC-45, in any communication or information transmission.
 
 
4.  COMMUNICATION GUIDELINES FOR CEMIG WITH THE COMMUNITY
 
Cemig considers the following general and specific criteria in defining the communication and disclosure of relationship actions with the community.
 
4.1.  General
 
• Projects and activities located in the territory where the company is present supplying energy or services.
•  Structured projects based on inter-sectoral and inter-organization partnerships.
•  Involvement of the beneficiary community and valuing its primary interests.
•  Alignment with public policy.
• Performance in environmental, social, economic development and professional training.
• Enhancement of scientific thought through the dissemination of opinions supported by universities and knowledge production centers.
• Projects and actions aligned with the Statute of Children and Adolescents, federal law 8069/90.
•  Use of tax incentives for the exercise of social practices
• Projects and actions aligned with the Strategic Objectives of the Company Business.
Cemig clarifies in its communication that it does not takes part in relationship actions with community that:
• is linked to political groups;
• is linked to religious or sectary groups;
• is contrary to the provisions of federal, state or municipal laws;
• contains content that violates human rights;
• has a discriminatory basis;
• commits or threatens the nature or compromises environmental preservation.
 
Cemig believes that its projects and their communication must contribute to Company’s business and shall be structured in:
 
Intentionality
 
The communication activities must contribute to building a company image unquestionably committed to quality of life of communities.
 
Adequacy of language
When communicating with communities, Cemig seeks to adopt colloquial language, without technical terms or explanations that are of difficult understanding for the population.
Respect for the views / opinions of others
Cemig respects the experience of each city, every community, seeking solutions individual and collective issues presented by their interlocutors.
Continuity
 Cemig communication of relationship actions with the communities should be ongoing, in order to build credibility and perception of the Company commitment with the population demands.
Co-responsibility
Cemig uses communication to ensure community involvement in decisions about projects and actions to be implemented, contributing to local development through shared responsibility.
 
4.2.  Specific
 
4.2.1.  Environment
 
Cemig’s communication and dissemination of environmental projects should always consider:
 
• the adoption of a systemic vision of the environment;
• biodiversity conservation;
• environmental education;
• the promotion of citizenship and engagement in actions of the local population and the disseminations of environmental conservation awareness;
• information about research, development of new technologies and alternative energies.
• energy contributing to sustainable development;
• renewable energies.
 
4.2.2. Initiatives of social support
Cemig’s communication and dissemination of social investment initiatives must:

• clarify Cemig’s contribution to the community;
• clarify whether the project or initiative is implemented with its own resources, encouraged by the government or from the employees;
• clarify the support and contribution made by partners (NGOs, governments, other partners business etc.).
• ensure alignment with the Company’s Communication Policy;
• clarify support for Human Rights

4.3. “Cemig” brand application in disseminating relationship initiatives with the community.
 
"Cemig" brand dissemination must follow the guidelines of the Communication Policy and be aligned with the Declaration of Ethical Principles and Cemig Professional Conduct Code.
 
4.4  Cemig decisions on supporting projects
 
Cemig announces the right to support projects, initiatives and demands that are of its interest in the political, social, economic and environmental areas with its own resources, foreseen in annual budget and properly audited.
 
Glossary
 
Consumer / customer
"The recipient of the organization's products must be considered. It may be an individual or legal entity. It is the purchaser (buyer) an/or who uses the product (user/consumer)." (PNQ)
Co-responsibility: responsibility shared between two or more actors involved in the same cause, project or social action.
 
Company: the entirety of any organization or business entity in general-purpose profit, including all employees (i.e., directors, managers, supervisors and other employees, whether directly employed, contracted or otherwise representing the company).
 
Visual identity: It is the expression language and symbols of the brand, design and all elements visual brand, which must be consistent with the concept of the brand, its values, culture and beliefs.
 
Image: what is happening and is captured as public opinion in general. It is a collection of perceptions and beliefs, both past and present, which resides in the minds of its various public. They are built over the years, in every contact, every experience, every rumor, every word in the media, forming a general impression of what the company believes its values and behavior.
Brand: It is the inheritance of the relationship between internal public company with its external stakeholders, either through the purchase of a product or service, attendance, President's speech experience of the public in this respect. So, brand is a cultural phenomenon, a culture, values and principles that are manifest in relation to the company's stakeholders, including employees, customers, consumers, media, NGOs, financial market, government, among others.
 
Communication material: graphic pieces, gifts, cards, banners, buttons, movies, audiovisual videotapes, journals, reports, websites etc.
 
Partners: institutions or individuals with whom Cemig provides two-way relations, in order to reach common goals.
 
Partnerships: a two-way relationship in which the partners share their resources in order to exchange mutual benefit and achieve common goals aim to integrate the organization with community, secure resources and provide visibility for your organization.

 

Public Policy: guidelines adopted by a government that guide the investment of resources administrated by the government. Arise from specific demands and needs of the community and in its best, are the result of mobilization and interaction between civil society and government. Materialized in laws, administrative routines, plans, programs or projects managed by the public power.
Social Responsibility: is the form of management that is defined by the ethical and transparent company with all the stakeholders with which it relates and by setting business goals to boost the sustainable development of society, preserving environmental and cultural resources for future generations, respecting diversity and promoting the reduction of social inequalities (Ethos Institute).
 
Stakeholder: Any actor (person, group, organization) that has a relationship or interest (direct or indirect) in or about the organization. Actors (internal or external) that affect or are affected by objectives or outcomes of a given organization at different extents, in that meet some basic attributes: power, legitimacy and urgency.
 

 

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